Jessica Simpson and Billy Corgan – One happy couple?

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Some say it’s a lot more than just lust, and it looks like their crush developed into something much deeper.

A source says that “She has fallen hard and is smitten,” adding that both she and 42-year-old Billy consider themselves “officially dating.

“We haven’t got any official statement from them, but another source close to Jess says her friends are not exactly ok with this rumored hookup.

The source added “He’s just another in an endless string of Jessica’s boyfriends,” and “no one takes her boyfriends seriously.”