Moreover, the campaign included a two-year free maintenance program to new lessees and purchasers, discount leases, cash rebates, and no-interest financing on most Toyota models.
It seems that the incentives were worth $2568 per vehicle last month, more than double the $1003 the incentives were worth in March 2009.
On the other hand, even if the incentives helped spur a 41-percent improvement in Toyota’s March sales, the Japanese automaker hasn’t completely reversed its fortunes yet.
Rumors say that Toyota has not formally decided on its incentives scheme beyond May 3, but it might need to last into the summer.
Here is a sampling of Toyota’s April incentives:
Avalon — 0% APR financing or $3000 cash back
Camry — 2.9% APR financing on 2011 models, 0% on 2010 models
Corolla — 0% on 2010 models, $159 per month lease for 36 months
RAV4 — 0% on 2010 models for 36 months, $209 per month lease for 36 months
Tacoma — 3.9% on 2010 Double Cab models
Image source: automobilemag.com