The piece, called “Getaway”, is part of a strategy to promote the model Mini Countryman. BMW continues its marketing strategy: “Urban meets Country”, designed to promote as original as possible the Mini Countryman.
The latest stage of this campaign spent yesterday in London, where the famous producer Timbaland and the country music singer, Michelle Branch, launched a video premiere promoting the Countryman model.
Approximately 500 guests attended the official onset, including many international celebrities, who responded to the BMW’s call. The song was named “Getaway” and practically marks the debut of Mini Countryman in a video, long before the sales starting date.
Image source: zercustoms