Toyota’s CEO apologized to shareholders for the brand’s negative image

Toyota’s image still suffers from the massive recall at the beginning of this year. In these circumstances, Akio Toyoda wanted to address to shareholders official apology.

Toyoda has spoken to the people who have invested in the brand’s development, showing his apologies for the many problems caused by the globally recalls.

The timing was an important one, this being the first time when Toyoda met with shareholders face to face after the manufacturer received the bad reputation.

At the end of its speech, Akio wanted to underline that Toyota is making significant efforts in order to improve the quality of its vehicles and also thanked to shareholders for their support during this difficult period.

Image source: Automarket