All in the commercial for Adidas bring together genres and styles under one word: passion.
Adidas represents urban culture, sport or street style. The brand wanted to unite these very different worlds in one spot.
Designer Jeremy Scott, musicians DJ Mehdi and BoB, footballers David Beckham and Lionel Messi, basketball player Derrick Rose and singer Katy Perry are reunited for the brand’s new campaign, called “Adidas Is All in “.
This isn’t the first collaboration between Katy and Adidas as she did a commercial for the brand about two years ago.
The ad, made by Romain Gavras, features stars from music, fashion and sports on the new sound of French electro group Justice, called Civilization, which will be released on April 4.
Image source: YouTube