Earlier last year the island of Haiti was rocked by a great earthquake, and auto manufacturers were mobilized to help victims of the natural disaster. This time, the Japanese are in a position as the Haitians, and aid from auto manufacturers was immediate. BMW, Hyundai, Renault, Daimler and Fiat have donated money to help the victims in the Land of the Rising Sun.
BMW has come up with a donation of one million euros, money that will be used for the treatment of traumatized children, the purchase of emergency aid and reconstruction. The amount offered by the Bavarian manufacturer will be divided between the non-profit international organization Save the Children and the Red Cross.
“We are deeply moved by the horrific suffering in the affected regions,” said Norbert Reithofer, BMW chairman of the board. “During this difficult time, our thoughts and sympathies are with the Japanese people.”
Another great car manufacturer who donated money to victims caused by the earthquake and tsunami in Japan is Hyundai. The company officials have donated 100 million yen, the equivalent of 872,000 euros, to the Red Cross organization. The money will be used to cover immediate needs. Also, Chung Mong-koo has sent letters of condolence to Japanese partners.
French car maker Renault has donated 500,000 euros to Japan. The money will be used to purchase food, medicines and other vital needs for those in affected areas. Also, the employees at Japan’s Renault have donated money to help victims.
“I am deeply touched by the spontaneous support shown by Renault employees for their colleagues at Nissan and, more widely, for the Japanese people,” said Carlos GHOSN, President of Renault and Nissan.
Daimler is the second German manufacturer to assist the victims of Japan. German officials have donated two million euros to Japanese organizations. Also, the Italian group Fiat announced a donation of 100,000 euros, money that will go to victims of the earthquake that hit Japan.