This will take place through an unprecedented show which will be held at the same time in Shanghai, New York and Berlin.
Volkswagen has officially announced that it will launch the new generation of Beetle in a global show that will take place at the same time at the end of this month in Asia, Europe and the United States. The official launch day will be April 18.
“21st Century Beetle” will be presented at concerts held simultaneously in Shanghai, New York and Berlin and whose main partner is MTV.
If the Beetle will be presented at the show in Shanghai at the Sound System event, the release in New York will be marked by the performance of the Black Eyed Peas, and in Berlin a concert will be held by the Belgian duo 2manydjs.
“The Beetle is an icon of the automotive world, just like MTV is an icon of the music world,” said Luca de Meo, Director of Marketing for the Volkswagen Group and for Volkswagen Brand Passenger Cars. “In the context of this marketing alliance, we are taking the new Volkswagen directly to our customers and fans of the Volkswagen brand – and we are doing it globally. We are certain that the car’s one-of-a-kind styling combined with the latest technology will be very well received by customers.”