“Let’s be real, the way a girl smells is very important to a guy. I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world,” the singer told Women’s Wear Daily.
“Someday” is a perfume described as “fruity gourmand”. It should make its appearance in stores in June.
Each bottle will sell for $ 35. Bieber will contribute profits from the sale of his fragrance to a charity.
The advertising campaign will feature the model Dree Hemingway and Terry Richardson is the photographer. The TV commercial was filmed in a gravity-free cabin of a Boeing 737 NASA training jet.