Gomez has just signed a deal with Adrenalina, an extreme sports and adventure-themed lifestyle brand, to release her first fragrance.
Ilia Lekach, CEO of Adrenalina, said in a statement, “We are incredibly enthused to be working with Ms. Gomez and will reveal more details pertaining to the fragrance as we get closer to the launch date.”
“I’ve been working on my fragrance for almost a year now. I’m excited, (because) it’s something I’m interested in… I’m already doing the whole process of smelling things and designing it and the campaign and everything, so it’ll be fun,” Selena told E! Online.
The star’s fragrance is said to debut all over the world in early 2012.
For his part, Selena’s boyfriend Justin Bieber recorded huge sales this year with his scent.