Apple’s new CEO Tim Cook, who took the reins after Steve Jobs stepped down from his position in August, announced the new iPhone 4S despite expectations to see the highly-anticipated iPhone 5.
“This is my first product launch since being named CEO, I’m sure you didn’t know that,” Cook said upon taking the stage. “I love Apple and consider it the privilege of a lifetime to have worked here for 14 years and to assume this role.
“Today we’ll remind you of the uniqueness of this company as we announce innovations from our mobile OS, to apps, services and hardware.”
Phil Schiller, Apple’s vice president of product marketing, introduced the new iPhone 4S saying: “Don’t be deceived because inside it is all new.”
Featuring an A5 processor and dual-core graphics, the iPhone 4S promises to be up to seven times faster than its predecessor.
The iPhone 4S is also better equipped with two antennas to improve communications over Wi-Fi and 3G and provide higher download speeds, a camera with an 8 megapixel sensor that Apple says is 33% faster at taking photos,
In addition, Siri, a voice-activated assistant, brings voice control to the iPhone 4S.
“What we really want to do is talk to our device,” Schiller said.
Apple’s vice president showed how it could take dictation, read one’s text messages aloud, and accept verbal requests to search the Web.
For example, when asked, “Tell me about Neil Armstrong,” the phone’s screen showed Armstrong’s Wikipedia page.
The iPhone 4S, comes in a black or white case, will cost between $199 with 16 GB of memory to $399 with 64 GB.
The US, France and Canada are among the first wave of seven countries where the iPhone 4S will be sold starting with October 14, followed by 22 others, including Belgium and Switzerland, two weeks later.