The new fashion label will be launched in 2012 and will be caled “Truth or Dare.”
Madonna has already launched her “Material Girl” brand with daughter Lourdes, a clothing line dedicated to teenagers. Kelly Osbourne is the model for the brand.
“Over the past several years, I have been approached countless times to create my own brand,” Madonna said in a statement. “The timing is right and I have found great partners in Iconix who can help translate my vision to reality.
“Truth or Dare” is also the title of her documentary made in 1991.
The new line will be dedicated to women between 27 and 50 and Madonna will be the face of the collection.