Volkswagen marks 35 years of Golf GTI with time travel ad

The ad shows two engineers getting on the GTI time machine and traveling back in time to Volkswagen’s German headquarters in Wolfsburg in 1976.

“Our travelers – fitted with helmet-cameras and microphones – went to thank the engineers for their efforts in creating such an iconic vehicle. Unfortunately we lost the camera-feed as our adventurers decided to take the GTI Time Machine for a spin through history,” VW UK says.

Nigel Brotherton, national communications manager at VW, explained that the purpose of the ad was to bring the long-term awareness of the model to the forefront.

“GTI, and Golf in general, is different to competitors (that have launched newly titled models), in that it has evolved,” he said. “This makes it so easy to trace the heritage.”