Apparently, the Victoria’s Secret Angel model is replacing the brand’s longtime muse Mariacarla Boscono for the Spring 2012 campaign.
In the ad, Gisele appears on a stormy-looking beach beside a dog and two male models, clad in black leather and sitting in a black pick-up truc.
The label’s creative director Riccardo Tisci described the mood as “the expression of a love story between a surfer and a mermaid.”
The shots were taken by Mert Alas and Marcus Piggott who managed to catch Riccardo Tisci’s gothic style.
The campaign will break in February.