Madonna released her new single Give Me All Your Luvin’ featuring with Nicki Minaj & MIA this Friday, Feb. 3, two days before her performance at the highly-anticipated Super Bowl.
The video, directed by Mega Force, also takes place in an atmosphere of American football, with players and cheerleaders trying to save the 53-year-old singer from the attacks targeting her.
The video also features guest stars M.I.A. and Nicki Minaj as cheerleaders.
Give Me is the first single from Madonna’s upcoming M.D.N.A. album.
For this album, Madonna resumed her collaboration with William Orbit, who had previously worked with her on the album Ray Of Light. Orbit co-wrote and co-produced several tracks on MDNA.
Give Me All Your Luvin’ premiered simultaneously across 95 radio stations and on more than 1,600 digital billboards in the United States, France, Spain, Sweden, Norway, Singapore, Belgium, Finland and the United Kingdom.
“This first-of-its-kind multimedia premiere with Madonna demonstrates the unequalled scope and strength of the entire Clear Channel platform,” Clear Channel CEO Bob Pittman said in a statement.