At its annual investor day in Santa Clara, California, CEO Paul Otellini was very clear about the company’s ambitions.
“Our job is to ensure our silicon is so compelling, in terms of running the Mac better or being a better iPad device, that as they make those decisions they can’t ignore us,” he said.
Intel has a long way to go before becoming as ubiquitous in the mobile market as it is in that of desktops and laptops.
The company recently launched its first mobile processors and hopes to convince Apple that its processors could be used not only in Macs but also for iDevices.
Intel intends to use an architecture similar to the one found on desktop in the SoCs for mobile devices.
The company’s rivals are struggling to produce 28 nanometer wide processors this year, but Mike Bell, the co-manager of Intel’s mobile and communications group, claims that the Intel XMM 760 that will arrive next year is just 22 nanometers wide.
The company wants to have processors that are 14 nanometers in 2014.