Clément Boutillon is the creator of the concept and he envisioned a device that doesn’t feature a Home button.
This means that width of the screen increases, which allows for a faster navigation between applications.
The device appears to be more ergonomic for manipulation when used in landscape mode.
The enclosure is made from anodised aluminium which makes it more resistant.
As it features the new in-cell technology, the handset is made thinner.