The company will now be known as EE, according to CNET, and will launch the service in 16 U.K. cities before Christmas.
98 % of the U.K. population will reportedly benefit from the service by 2014.
The Telegraph reported yesterday that the iPhone 5 could launch in the UK on Everything Everywhere’s 4G LTE network.
The announcement is made one day ahead of the Apple event where the new iPhone is expected to be unveiled.
The upcoming iPhone is expected to be a ‘pentaband’ device, meaning it can pick up five different radio frequencies, and be announced on Wednesday.
Last month, UK’s communications regulator Ofcom announced that it had approved Everything Everywhere’s request to deliver 4G services from September 11, 2012 in Britain.
With this new brand Everything Everywhere is expected to sell more than mobile phones and dongles.