The site appears around the first minute of this video which is playable on Apple’s website.
An iPhone 5 user opens an email with a link to the website during a section of the video in which LTE technology is discussed.
In a post today, the site describes how the collaboration with Apple came to fruition.
“Apple contacted Dezeen earlier this year asking us to create a bespoke version of our home page and an editorial page for a possible future marketing campaign. Apple specified that both had to be free of external advertisements and social media buttons, but they did not give any details of how the pages might be used.
The pages [were] created for us by our long-term collaborators Zerofee. Besides the iPhone versions of Dezeen, we also created billboard-sized pages that may, or may not, appear in Apple Stores and outdoor advertising hoardings as part of the marketing push for the iPhone 5.”
The iPhone 5 will be available for pre-order starting Friday at midnight.