The accessory can serve as a tripod mount for the iPhone 5 or a kickstand.
Gliff is now available in several versions: one for iPhone 4 / 4S, one for iPhone 5.
There is also a third Glif+ which comprises the Serif that offers enhanced support, and Ligature, a loop for attacheing the Glif to your keychain or purse.
The basic version is available for $20, while the Glif+ with tripod lock and keyring loop costs $30.
Source: Studio Neat