Apple Store Sanitlun, which proves to be the largest retail business in China, has seen its staff bustling to accommodate customers who never came.
It was a major contrast with the launch of the iPhone 4S in the country 11 months ago, when a massive crowd of a hundred people gathered in front of the same store in the Sanlitun district of Beijing.
The latest figures reported were estimated between 150,000 to 200,000 units pre-ordered on the first day of opening of bookings in China.
China is now the second largest market for Apple and it is also the country that has the largest mobile subscriber base.
In addition to China, the iPhone 5 launch also began today in the following countries: Albania, Antigua and Barbuda, Armenia, Bahamas, Bahrain, Bolivia, Brazil, Chile, Costa Rica, Cyprus, Ecuador, Grenada Indonesia, Israel, Jamaica, Jordan, Kuwait, Macedonia, Malaysia, Moldova, Montenegro, Panama, Paraguay, Philippines, Qatar, Russia, Saudi Arabia, South Africa, Taiwan, Turkey, United Arab Emirates and Venezuela.
While the Cupertino company has been able to deal with China Unicon and China Telecom, the company is still in negotiations to draw customers to China Mobile.