COOKOO watch for iOS devices presented at CES 2013

The device is integrated with the corresponding free app in the App Store and allows viewing notifications directly on the clock display.

These notifications include incoming calls, missed calls, Facebook messages and posts, calendar alarms or low battery.

The COOKOO watch is not an entirely new product because, like its more famous brother, the e-paper Pebble watch, it appeared some time ago on Kickstarter.

The COOKOO smartwatch is scratch resistant and water resistant and compatible with the iPhone 5, iPhone 4S, iPad mini, iPad 3, iPad 4 and iPod touch 5G.

It is priced at $ 129.99 and comes in five different colors.