Apple launches “Why iPhone” campaign for iPhone 5

The company wants to highlight the main reasons why users should buy this smartphone.

“There’s iPhone. And then there’s everything else,” the site’s headline reads.

Apple shares a number of features and specs of the iPhone.

J.D.Power and Associates awarded the handset for customer satisfaction, based on “performance, physical design, features, and ease of operation.”

The device is also lauded for its “meticulously considered” engineering, as the iPhone is “made with a level of precision you’d expect from a finely crafted watch, not a smartphone. As a result, iPhone feels substantial in your hand and perfect in your pocket.”

Unique Retina display, increased battery life, powerful A6 chip, popular camera, iOS 6, Siri and iCloud are other advantages emphasized in the campaign.