Doutzen Kroes is the new face H&M Summer 2013 collection shot by Terry Richardson

The Dutch model posed for Terry Richardson in Mexico to promote a casual summer style.

Kroes posted on her Twitter page a photo with the caption: “New campaign for @hm.”

Doutzen Kroes/Twitter

Back in January, rumors had it that Beyonce was H&M’s new face, and a confirmation about the collaboration was tweeted by a source close to the singer.

Gisele Bündchen will be the face of H&M for the autumn-winter 2013 campaign.

Doutzen Kroes has successfully represented the image of famous brands such as Tiffany & Co.and L’Oreal.