Penelope Cruz, designer and model for Loewe

Loewe/Mert Alas and Marcus Piggott

Meanwhile, Penelope Cruz is the brand’s image, with the first pictures of the star for winter clothes collection having already appeared.

Representatives for Loewe signed a contract with Cruz for the campaign ads for the next three years.

The campaign was shot by Marcus Piggott and Mert Alas.