iPhone 5S used by Burberry to shoot its runway show in London

The two brands have announced a partnership in which the iPhone 5S will shoot the Spring/Summer 2014 runway show.

“This collaboration celebrates our relationship and shared foundation in design and craftsmanship. We have a mutual passion for creating beautiful products and unlocking emotive experiences through technology, which has made it intensely exciting to explore the capabilities of iPhone 5s,” Burberry CEP Christopher Bailey said.

“We’re inspired by what this could mean for the future as we continue to explore the merging of physical and digital experiences.”

Burberry has released a video that gives an overview of the quality of the image captured with the new iPhone.

The show is set to start on Sept. 16.