In an interview, Anand Chandrasekher, senior vice president and chief marketing officer at Qualcomm, said the new chip is just a “marketing gimmick.”
“I know there’s a lot of noise because Apple did [64-bit] on their A7. I think they are doing a marketing gimmick. There’s zero benefit a consumer gets from that,” Chandrasekher said.
In an email received today from a Qualcomm spokesman it is claimed that his statements were misinterpreted.
They argue that the industry of mobile devices is evolving towards the adoption of 64-bit architecture in order to improve performance and allow the use of new types of applications.
The statement reads: “The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate. The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.”
The iPhone 5S and 5C are expected to debut in more than 25 countries on October 25th.