iPad Air new ad voiced by Breaking Bad’s Bryan Cranston

If you didn’t know why the voice for the new iPad Air ad sounded so familiar to you, you should know it’s because it belongs to Bryan Cranston, the actor who plays Walter White on Breaking Bad.

“It’s an extremely simple tool, but also extremely powerful. It can be used to start a poem or finish a symphony,” Cranston says in the ad.

“It has transformed the way we work, learn, create, share. It’s used to illustrate things, solve things, and think of new things. It’s used by scientists and artists and scholars and students. It’s been to classrooms, boardrooms, expeditions, even to space. And we can’t wait to see where you’ll take it next. Introducing the thinner, lighter, more powerful iPad Air.”

The iPad Air was released on Tuesday alongside the new Retina display iPad mini.