During the conference call for the presentation of the financial results for Q4 2013, Cook responded to a question regarding the price of the iPhone 5C, saying that the device wasn’t projected to be a low-cost one.
“That was never our intent, honestly. Our entry iPhone is the iPhone 4S,” Cook said.
Cook claims that the iPhone 4 was the previous budget Phone in the company’s offer, and he expects the iPhone 4S to take that spot now.
The iPhone 5C is sold at $549 without contract, and for a starting price of $99 on contract.