According to DisplaySearch’s supply chain sources, Apple has set aside its plans for a 2014 iTV and instead decided to focus on wearable gadgets such as smartwatches.
The insiders also claimed that one of the “principle reasons” for the delay is the company’s failure in getting “proprietary content not available on other devices.”
“To offer truly unique product differentiation that would allow Apple to capture market share from existing smart TV brands, they would need to either deliver some exclusive source of content that the other brands cannot, such as a la carte pay-TV channels, or proprietary content not available on other devices,” the report stated. “Neither of these is easy to achieve, and our sources indicate this is one of the principle reasons for the delay in the project.”
Cupertino planned to bring the TV on the market by next summer, but the launch of a smartwatch seems to be more important.
The iTV was meant to make a difference compared to Apple’s competitors, mainly through design, screen quality, and software functions.
The device is expected to bring Siri compatibility and a new gestures control system interface.