Apple reportedly purchases PrimeSense

According to a Calcalist financial newspaper that didn’t cite sources (via Reuters), the Cupertino company reportedly paid nearly $345 million to purchase the Israeli company.

“We are focused on building a prosperous company while bringing 3D sensing and natural interaction to the mass market in a variety of markets such as interactive living room and mobile devices,” a spokeswoman for PrimeSense said. “We do not comment on what any of our partners, customers or potential customers are doing and we do not relate to rumors or recycled rumors.”

PrimeSense has developed a technology for 3D view using sensors. This technique has already been used by Microsoft to develop its Kinect sensor for the Xbox console.

But this is only a rumor for now, since none of the two firms have formalized this agreement.

If Apple’s acquisition is confirmed, an iOS device with this type of technology would certainly be an interesting thing.