The author of the article believes that in doing so Cupertino would finally be able to enter the larger-screen market.
It would also help the company face up to its competitors and be successful in this market.
Another reason a bigger display would fit the iPhone, Ritchie argues, is that most users would like to enjoy the benefits that a phone and a tablet can offer into a single device. And with a 5-inch screen iPhone this could become reality.
Such a change would also make the smartphone easier to use, given that a larger display can pack more elements into the interface.
Finally, a larger screen would open the gate for future development.
“One-handed-ease-of-use can be handled by gesture navigation and dynamic interface, but 1136×640 is a fixed constraint,” Ritchie writes.