The conference started at 2:00 p.m. EST / 11:00 a.m. PST, with live streaming video of the presentation from Mobile World Congress 2014.
JK Shin, Samsung’s co-CEO and head of mobile, thanked the 200 million customers around the world that have chosen Galaxy S smartphones.
The whole Galaxy S range was displayed on the screen.
“Customers don’t want the most complex tech. Want durable design and performance. Want a simple yet powerful camera. Our consumers want faster and seamless connectivity,” Shin said.
He then unveiled the highly-anticipated Samsung Galaxy S5.
It brings what Shin called “the top 3 most wanted camera features: 1. fast autofocus, 2. enriched color with advanced HDR, 3. improved user experience.”
Shin confirmed the handset’s water and dustproof capabilities, as well as the rumored built-in heart-rate sensor.
The S Health 3.0, Samsung’s fitness monitoring app, includes a personal fitness tracker and additional tools such as a pedometer, diet and exercise records, and a built-in heart rate monitor.
The Samsung Gear 2 and Samsung Gear 2 Neo were presented, and Shin was actually wearing the Gear fit.
For the detailed presentation of the handset, Samsung VP of European Telecom Operations Jean-Daniel Ayme came up on stage.
He revealed that the display on the S5 will feature a 5.1-inch full HD super AMOLED screen.
Designer covers will be made available with the device. Its perforated pattern on the rear case gives it a modern look.
The S5 will be available in a variety of color options, including charcoal Black, shimmery White, electric Blue and copper Gold.
Ayme said the smartphone will be able to offer an extremely dim display, making it hard for people to see what you’re doing.
With the Ultra Power Saving Mode, users can turn the display to black and white, and shut down unnecessary features in order to save battery.
The handset is also equipped with a fingerprint reader for unlocking the screen and offering a safe mobile payment experience, with registration being swipe-based.
A 2,800 mAh battery, 10 hours of Web browsing with LTE connection, 12 hours of video playback are also among the handset’s capabilities.
In terms of the camera, it comes with fast autofocus, HDR rich tone, selective focus and an always-on HDR mode.
The camera’s 0.3 seconds autofocus is actually the fastest ever for a smartphone, Ayme said.
The Galaxy S5 brings the fifth generation Wi-Fi 802.11ac and 2X2 MIMO, and offers LTE Category 4 standard.
If that’s not fast enough for you, the Galaxy S5 packs Download Booster, an innovative Wi-Fi tech that combines the performance of Wi-Fi and LTE at the same time.
Ayme also presented the Private mode by which only the smartphone’s owner can have access to certain photos, contacts etc.
Also, the Kids Mode comes in handy for families, offering preinstalled apps and other things that kids can use safely.
Other specs include a 2.5GHz Snapdragon 800 quad-core processor, 2GB of RAM and Bluetooth 4.0.
The device will reportedly hit the market in April.