Apple CEO Tim Cook defends environment over profit

Tim Cook/Twitter

During Apple’s annual shareholder meeting on Friday, Cook talked about Apple’s future plans, giving details on upcoming products and lines of development.

He then rejected a proposal from a conservative policy group in Washington, the National Center for Public Policy Research (NCPPR), who argued that Apple should skip the costs of making more climate-friendly products in favor of higher profits.

The respective think tank put forward a proposal requiring Apple to publish the cost of any environmental initiatives and the company’s involvement in “certain trade associations and business organizations promoting the amorphous concept of environmental sustainability.”

In reply to the question, Cook became unusually angry, MacObsever reports.

“We do a lot of things for reasons besides profit motive,” he said. “We want to leave the world better than we found it.”

“When we work on making our devices accessible by the blind, I don’t consider the bloody ROI.”

Looking directly at the NCPPR representative, he said, “If you want me to do things only for ROI reasons, you should get out of this stock.”

Cook’s remarks suggested that Apple will continue to invest in sustainable energy and related fields.