According to Jefferies analyst Peter Misek, Apple is reportedly negotiating with carriers to increase the price of the next iPhone by $ 100.
He claims that Cupertino has already started the talks with major carrier and that despite initial denials, the operators will eventually accept Apple’s price request for the marketing of the new iPhone.
“The possibility may at first seem far-fetched in light of investor concerns regarding possible carrier subsidy and handset price cuts due to smartphone saturation and lack of differentiation,” Misek says.
“But we think this general lack of differentiation could be the reason why Apple may be able to get a price increase. Carriers realize that the iPhone 6 will likely be the only headline-worthy high-end phone launched this year and that they will lose subs if they do not offer it.”
The analyst estimates that an increase of $50 on the price of the device would boost Apple’s revenue by 2%. An increase of $100 would result in a gain of 6%.
Apple is expected to debut two different-sized iPhones in the fall.