A new study by Morgan Stanley’s Katy Huberty suggests that if Apple were to produce a phablet-sized iPhone, sales would increase by 15 million units per year in the United States.
Instead of 51 million units, Apple could sell 66 million iPhones with a larger display.
In addition to the screen increase, the new iPhone is likely to feature sapphire glass displays. Recent reports claim that Apple’s manufacturing partner GT Advanced has already started the production of sapphire glass screens.
Huberty’s report also forecast that 80 % of all iPhones sold in 2015 would go to users who would upgrade their existing Apple smartphone.
“Current iPhone owners value the software, brand, ability to synchronize to other Apple devices, and the App Store’s quality and size more than the average user, which drives Apple’s high loyalty rating,” Huberty’s research reads. “The top criteria across all brands are longer battery life, software / operating system, and lower price, though current Apple users think price is of lesser importance.”
The statistics was published on Wednesday morning as part of a research note to investors.