Apple has received more than 4 million pre-orders for copies of the new iPhones within 24 hours of its launch, the company announced Monday in a statement.
Cupertino says it is an unprecedented figure, which exceeds the available stock.
“Apple® today announced a record number of first day pre-orders of iPhone® 6 and iPhone 6 Plus, the biggest advancements in iPhone history, with over four million in the first 24 hours. Demand for the new iPhones exceeds the initial pre-order supply and while a significant amount will be delivered to customers beginning on Friday and throughout September, many iPhone pre-orders are scheduled to be delivered in October,” the statement read.
Deliveries are set to start Friday and continue throughout September, but many devices won’t reach their destination until October.
Apple’s previous record was held by the iPhone 5 which registered 2 million pre-orders within the first 24 hours back in 2012.