Citing a source close to the case, the Wall Street Journal reports that hundreds of Apple employees have been working on the concept, codenamed “Project Titan,” for a year now.
The team includes several good connoisseur of the automobile sector such as Steve Zadesky, Apple VP of Product Design and former Ford engineer.
The electric car would have the form of a minivan and several executives have traveled to Austria in particular to obtain information from car manufacturers.
However, the WSJ also states that, even if Apple appears very serious about this project, it may never see the light of day.
“Apple may decide not to proceed with a car. In addition, many technologies used in an electric car, such as advanced batteries and in-car electronics, would be useful to other Apple products, including the iPhone and iPad. Apple often investigates technologies and potential products, going as far as building multiple prototypes for some things that it won’t ever sell. Any product would take several years to complete and obtain safety certifications,” the report notes.
Last year in March Apple unveiled CarPlay, a software that allows the car driver to access the address book on the iPhone, to make and receive calls or listen to voice mail without taking his hands off the steering wheel.