Kate Middleton’s favorite children’s clothes designer Rachel Riley talks about Prince George: ‘Everything he wears is so popular’

Obviously, his mother, the Duchess of Cambridge, née Kate Middleton, chooses his outfits for various events, and one of her favorites children’s clothing brand is Rachel Riley.

Kate and William’s son wore items from the label in the first portrait of his sister Princess Charlotte, 3 months old, and at her christening in July.

HRH Duchess of Cambridge

The British designer talked to People magazine about the “Prince George Effect.”

“We sold out on the same day and have re-ordered three times, just to satisfy customer demand,” Riley said, referring to the outfit worn by Prince George at his sister’s baptism, where he stole the show in a traditional Rachel Riley two-piece, consisting of a white shirt with red hoardings and red shorts.

“Everything he wears is so popular,” she added. And indeed everything the Royal Family wears becomes a trend, as Duchess Kate’s engagement dress, which was available on the market again last month, immediately sold out.

The designer also spoke about the new themed collection named Eloise, inspired from the children’s books written by Kay Thompson.

“She was created in 1955, so it’s an era that’s right up my street, and I’ve always loved the fun illustrations,” she explained.

The book tells the story of a 6-year-old girl called Eloise and her adventures at the Plaza hotel, where she lives with her nanny, her dog Weenie and her turtle Skiperdee.