Kate Middleton, Prince William and Prince Harry join efforts to support World Mental Health Day

On Monday the Duke and Duchess of Cambridge, née Kate Middleton, and Prince Harry attended an event hosted by Heads Together at the famed London Eye attraction, in honor of World Mental Health Day.

“All of us know someone who has been through difficult emotional times, and we know how hard it can be to see a way forward,” Kate said in a speech at the reception. “William, Harry and I feel it is our duty to do what we can, with your help, to shine a spotlight on emotional wellbeing and highlight the support that is out there to prevent or manage the pain at difficult times.”

“Mental health is not a dirty word – we all have mental health like we do physical health, good or ill. But not seeking help at those times when it all seems too much, or we are depressed or anxious, can impact the rest of our lives,” William said in his speech. “Put simply, the three of us want to make asking for help no longer a big deal.”

For the occasion Catherine chose a pink floral dress signed Kate Spade, while William and Harry opted for navy suits.

Later that day, the London Eye was lit up in purple — like other important buildings around the world — in support of the mental health campaign.

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The royals’ efforts aimed at eradicating the stigma surrounding mental health also seek to raise awareness around the issue.