In the near future Cadillac will try to distance from the father GM not to be affected by the poor image of the bankrupt group. The first changes will occur in marketing.
Cadillac is trying to escape the burden of a name as that of parent General Motors, which still preserves the spot of bankruptcy last summer, and promises a further individualization. It is not about a divorce between the two entities but only a separation brand identities.
The statement comes from a Cadillac spokesman, Nick Twork, which holds that in the near future Cadillac will give up the name of GM into marketing strategies and inside dealers and will not participate in joint actions of the brand. In addition, email addresses will be changed, the extension “@ gm.com” following to change into “@ cadillac.com”.
The strategy made public by U.S. officials is part of the restructuring plan of General Motors and was thought by the new CEO, Ed Whitacre, who is trying to revitalize the brand in Detroit.
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