A collection of prêt-à-porter clothing for children created by the singer Madonna with her daughter Lourdes will be offered for sale in August, in the U.S., thanks to an exclusive contract signed with a major supermarket chain, announced Wednesday, the Marketing Director of the group.
Macy’s, one of the largest chains in the United States, will spread starting August 2010, at more than 200 of its stores, but its official website, pants, shirts, school bags and other accessories of this collection entitled “Material Girl”, one of the singer nicknames in the ’80s. This is seen as “a collection of beginning of a new school year”.
” Material Girl “will be a dynamic and exclusive brand of Macy’s group,” said Jeff Gennette, marketing manager of this group.
The “Material Girl” collection, which is also the name of a track from the album “Like A Virgin” of Madonna, was designed and drawn by the famous American singer and her daughter, Lourdes, aged 13 years, in collaboration with a textile company, Iconix Brand Group.
The articles in this collection will have sale prices ranging from 12 to 40 dollars, considered extremely affordable prices compared with those from the specialized shops in children articles.