Must Read Rumors

Beauty therapist presented as Kate Middleton’s beautician has never worked for her

Duchess Kate is admired not only for her style, but also for her beauty.

Duchess Kate stuns at Bafta awards in Alexander McQueen gown

The 2017 British Academy Film Awards ceremony brought together the world’s top actors and filmmakers in London.

Kate Middleton pregnant: bets placed on royal baby in 2017

Lately speculation has surfaced surrounding a third royal pregnancy. Should we expect royal baby no. 3 this year?

Kate Middleton themed café opens in Australia

The Duchess of Cambridge, née Kate Middleton, has become an inspiration in ways that not even the royal herself would imagine.

Beauty therapist presented as Kate Middleton’s beautician has never worked for her
Duchess Kate stuns at Bafta awards in Alexander McQueen gown
Kate Middleton pregnant: bets placed on royal baby in 2017
Kate Middleton pregnancy and surrogacy rumors denied
Kate Middleton themed café opens in Australia

Need for Speed has an original campaign in South Africa

in All, Auto
by Dan
July 8, 2010 at 4:43 pm

NFS creators and Microsoft promote a non-conformist ad campaign in South Africa, appearing on images that drivers receive at home after being caught by camera.

Electronic Arts (EA) and Microsoft staged an unconventional and very smart campaign in South Africa. The two companies promote Need for Speed and the Xbox 360 console through photos of those who have exceeded the speed limit in certain areas, caught by fixed radars, receive at home as evidence of crime.

The image that each driver receives includes the car and in the background is a banner made by Y&R Advertising Agency in Johannesburg.

“Need for Speed? Xbox” is the campaign’s message.

Y&R Advertising Agency believes that this campaign enters successfuly in the Guerrilla Marketing, its originality beeing the main factor that led to its success. Moreover, EA and Microsoft don’t rely on the impact it has on those who exceeds speeding, but on its coverage in the local media.

Image source: Automarket

Most Commented

    What do you think? What is your gossip?

    The rules: Keep it clean, stay on the subject and use English only - or we may delete your comment. If you see inappropriate language email us. Read our Terms and Conditions