Must Read Rumors

Prince Harry and Meghan Markle are “total homebodies” at Kensington Palace

Prince Harry is always on the road for his royal engagements. His girlfriend Meghan Markle is also busy as an actress. But in between they manage to make time to see each other.

Kate Middleton and Prince William will take George and Charlotte on royal tour of Poland and Germany

Prince George and Princess Charlotte will accompany the Duke and Duchess of Cambridge on their upcoming European tour.

Duchess Kate debuts new haircut at Wimbledon

Prince William’s wife appeared at Wimbledon with a new elegant and refined haircut that didn’t go unnoticed.

Kate Middleton to attend opening of Wimbledon tennis championships

An avid tennis fan for many years, the Duchess of Cambridge, née Kate Middleton, will be present on the first day of the Wimbledon Championships this year.

Kate Middleton reveals mom Carole Middleton’s crush on Roger Federer

The Duchess of Cambridge, née Kate Middleton, was invited to participate in a documentary about tennis and she made some revelations about her parents during the interview.

Prince Harry and Meghan Markle are “total homebodies” at Kensington Palace
Kate Middleton and Prince William will take George and Charlotte on royal tour of Poland and Germany
Duchess Kate debuts new haircut at Wimbledon
Kate Middleton to attend opening of Wimbledon tennis championships
Kate Middleton reveals mom Carole Middleton’s crush on Roger Federer

Need for Speed has an original campaign in South Africa

in All, Auto
by Dan
July 8, 2010 at 4:43 pm

NFS creators and Microsoft promote a non-conformist ad campaign in South Africa, appearing on images that drivers receive at home after being caught by camera.

Electronic Arts (EA) and Microsoft staged an unconventional and very smart campaign in South Africa. The two companies promote Need for Speed and the Xbox 360 console through photos of those who have exceeded the speed limit in certain areas, caught by fixed radars, receive at home as evidence of crime.

The image that each driver receives includes the car and in the background is a banner made by Y&R Advertising Agency in Johannesburg.

“Need for Speed? Xbox” is the campaign’s message.

Y&R Advertising Agency believes that this campaign enters successfuly in the Guerrilla Marketing, its originality beeing the main factor that led to its success. Moreover, EA and Microsoft don’t rely on the impact it has on those who exceeds speeding, but on its coverage in the local media.

Image source: Automarket

Most Commented

    What do you think? What is your gossip?

    The rules: Keep it clean, stay on the subject and use English only - or we may delete your comment. If you see inappropriate language email us. Read our Terms and Conditions