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Kate Middleton, Prince William and Prince Harry set to be part of mental health documentary
Kate Middleton will visit EACH hospice at Quidenham
Kate Middleton at first 2017 engagement: ‘Parenting is tough’
Prince Harry and Meghan Markle spent first holiday together in Norway
Kate Middleton and Prince William’s 2016 Christmas card revealed

Need for Speed has an original campaign in South Africa

in All, Auto
by Dan
July 8, 2010 at 4:43 pm

NFS creators and Microsoft promote a non-conformist ad campaign in South Africa, appearing on images that drivers receive at home after being caught by camera.

Electronic Arts (EA) and Microsoft staged an unconventional and very smart campaign in South Africa. The two companies promote Need for Speed and the Xbox 360 console through photos of those who have exceeded the speed limit in certain areas, caught by fixed radars, receive at home as evidence of crime.

The image that each driver receives includes the car and in the background is a banner made by Y&R Advertising Agency in Johannesburg.

“Need for Speed? Xbox” is the campaign’s message.

Y&R Advertising Agency believes that this campaign enters successfuly in the Guerrilla Marketing, its originality beeing the main factor that led to its success. Moreover, EA and Microsoft don’t rely on the impact it has on those who exceeds speeding, but on its coverage in the local media.

Image source: Automarket

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