Must Read Rumors

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Prince Harry’s girlfriend announced on Friday that she finally pulled the plug on her lifestyle blog The Tig.

Kate Middleton and Prince William co-host BBC Radio 1 chart show
Kate Middleton, Prince William and Prince Harry share candid conversation about their struggles in new video
Kate Middleton proud of “brilliant” Prince Harry after opening up about Princess Diana’s death
Kate Middleton admits motherhood can be “lonely”
Meghan Markle shuts down lifestyle blog The Tig

Need for Speed has an original campaign in South Africa

in All, Auto
by Dan
July 8, 2010 at 4:43 pm

NFS creators and Microsoft promote a non-conformist ad campaign in South Africa, appearing on images that drivers receive at home after being caught by camera.

Electronic Arts (EA) and Microsoft staged an unconventional and very smart campaign in South Africa. The two companies promote Need for Speed and the Xbox 360 console through photos of those who have exceeded the speed limit in certain areas, caught by fixed radars, receive at home as evidence of crime.

The image that each driver receives includes the car and in the background is a banner made by Y&R Advertising Agency in Johannesburg.

“Need for Speed? Xbox” is the campaign’s message.

Y&R Advertising Agency believes that this campaign enters successfuly in the Guerrilla Marketing, its originality beeing the main factor that led to its success. Moreover, EA and Microsoft don’t rely on the impact it has on those who exceeds speeding, but on its coverage in the local media.

Image source: Automarket

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