Nokia and Yahoo have launched this week a common project: Yahoo will provide programs, applications and media content (as e-mail, online search and other web services) on some Nokia phones and devices.
The partnership between Nokia and Yahoo is named “Project Nike” (named after the Greek goddess of victory and not by sports shoe manufacturer) and has been planned since a few years ago, but without success.
Yahoo considered that this is the time for a revolutionary movement. Also, Nokia does not sit too well at the chapter successful innovations, especially because in the last period the attention was on Apple with its iPhone or iPad. Therefore, this initiative is currently the only way Yahoo and Nokia can compete on the mobile market.