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Kate Middleton new pregnancy rumor isn’t ‘official’ yet
Pippa Middleton and James Matthews’ wedding: all the details revealed
Pippa Middleton wedding: why Kate isn’t likely to be maid of honor
Pippa Middleton wedding dress details revealed
Kate Middleton stuns in blue coat during Luxembourg visit

Toyota promotes a campaign to rebuilt its image

in All, Auto
by Dan
April 30, 2010 at 6:26 pm

Toyota will launch a publicity campaign at European level in order to improve its bad image after the recall in January. The Toyota workers are in the center of the campaign.

Toyota will run on TV, print and online and will include images of workers from the European factories that send a message full of tenderness: “Your Toyota is my Toyota”.

In Toyota’s internal network, the campaign is called “restore the confidence”, each employee will outline the Japanese’s image in the campaign following to describe with his own words how they contribute to the quality of Toyota services.

The campaign will begin in May and will reach all major markets. The total amount invested by the Japanese in order to promote their message is €20 million.

Image source: Automarket

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