Yahoo has a $85 million advertising campaign against Google
Yahoo invests $85 million in a new advertising campaign that attacks indirectly the Google search engine.
In the new campaign “It’s You”, the giant attacks the search engine Google, linking the “emptiness of the homepage” and that has nothing to motivate a user to remain on the page.
Rumors say that Yahoo follows the model of Facebook, which had a fantastic success in the world of social networking sites, through its international campaigns they had last year.
Therefore, we will have to wait and see what effects will have this campaign and if Google will respond to this “indirect attack”.
