Must Read Rumors

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Prince Harry’s girlfriend announced on Friday that she finally pulled the plug on her lifestyle blog The Tig.

Kate Middleton and Prince William co-host BBC Radio 1 chart show
Kate Middleton, Prince William and Prince Harry share candid conversation about their struggles in new video
Kate Middleton proud of “brilliant” Prince Harry after opening up about Princess Diana’s death
Kate Middleton admits motherhood can be “lonely”
Meghan Markle shuts down lifestyle blog The Tig

How BMW burns its logo into your brain

in Auto
by Nicole
December 19, 2010 at 11:32 am

In an attempt to make their brand memorable, the BMW team has come up with an innovative ad.

At a movie theater in Germany, the audience present was part of an unusual experience.

As a BMW commercial played on the screen, a powerful flash projected the company’s logo at the audience.

At that moment, the commercial’s protagonist told viewers to close their eyes. When they did, they could see the BMW logo painted on the back’s of their eyelids.

It’s the same effect that occurs when you stare at the sun for a few seconds and then close your eyes; a spot can still be seen on the back of your eyelids.

“I can’t imagine this working in the U.S, though. None of the teenagers would see it, as they’re all texting and chatting on their phones, and somebody, somewhere, would decide to sue the theater for triggering an epileptic fit,” Charlie Sorrel at Wired said.

Source: Wired

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