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Nissan sued by Ford for aggressive advertising

in Auto
by Nicole
March 27, 2011 at 5:54 pm

The Brazilian unit of Ford is suing their Nissan counterparts due to an aggressive marketing campaign.

The Japanese have aired a TV commercial that criticizes, in a humorous way, the high price demanded by the Americans for hatchback models.

The advertising world is a fierce competition and direct attacks on rivals in the same area add charm to an advertisement or banner. Sometimes these advertising companies fail to take the rivalry between the two companies to a new level, and at times the intervention of law enforcement bodies is needed to resolve the conflict.

This time, Nissan officials have launched an ad in which two rap singers dressed as Ford engineers, joined by some models dressed only in bathing suits, talk about the money they get due to the high price demanded for the Focus hatchback model.

“All the luxury that I got, I got it with your money,” the rappers boast, showing off their gold rings and chains. “Don’t weep because you’re paying extra money — your money was well spent, look what I do with it.”

At the end of the ad, Tiida, a model $ 1,800 cheaper than the Ford Focus hatchback, appears.

The lawsuit was filed to the police department in Sao Jose dos Pinhais, where Nissan and France’s Renault have a joint factory. Moreover, the ad was withdrawn after a court ruling obtained by Ford. The reason the Japanese have turned to an aggressive marketing campaign is because of the strong growth of the Brazilian automotive market.

Source: Autonews

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