Must Read Rumors

Kate Middleton and Prince William’s Canada tour: Canada sets etiquette rules for meeting the royals

Canada has issued a guideline for the Duke and Duchess’ visit in the country.

Kate Middleton, Prince William and children arrive in Canada for royal tour

The Duke and Duchess of Cambridge, née Kate Middleton, and their two adorable children, George and Charlotte, landed in Canada this Saturday, September 24.

Kate Middleton and Prince William’s Canada tour itinerary revealed

The Duke and Duchess of Cambridge, née Kate Middleton, and their two children have started their official Canadian tour today.

Kate Middleton voted UK’s most influential fashion icon

The Duchess of Cambridge, née Kate Middleton, is no stranger to fashion, elegance and high class.

Pippa Middleton talks fiancé, new cook food, being labeled a ‘party girl’

In a rare interview, Pippa opened up about her new book, her fiancé and the difficulties of being Duchess Kate’s sister.

Kate Middleton and Prince William’s Canada tour: Canada sets etiquette rules for meeting the royals
Kate Middleton, Prince William and children arrive in Canada for royal tour
Kate Middleton and Prince William’s Canada tour itinerary revealed
Kate Middleton voted UK’s most influential fashion icon
Pippa Middleton talks fiancé, new cook food, being labeled a ‘party girl’

Volkswagen wants to be like Apple in the automotive industry

in Auto
by Nicole
January 21, 2012 at 3:26 pm

At the launch of the CC, the man behind its design, Martin Kropp, said Volkswagen will become the Apple of the car industry, at least in terms of design.

“You have Apple and you have other products. This is what VW wants to be,” VW CC exterior design chief, Martin Kropp, said at the CC’s launch in France.

VW wants to be an Apple in the automotive industry because of the way the Cupertino company has conquered the world with its innovative products.

“You enjoy looking at all these products,” he said. “You know there is the function and engineering behind the products, but you also enjoying looking at them. You want simple designs and this is what we’re trying to achieve.”

Kropp believes that small technical improvements can help the German brand stand out from its competitors.

“We’re now looking at the fine details to really push ahead,” he said. “The head and tail lights of the new CC for instance now have lots of fine lines and intricate styling details.”

“The CC is one of the last VWs to get the new corporate face, but everything has been improved in the quality of the look. We’ve taken inspiration from the Phaeton for it.”

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