Angelina Jolie, Brad Pitt, Jennifer Aniston and many others love Rolex

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Rolex always shared the tradition of its brand association with exceptional people in art and sports. Therefore, many explorers (Sir Edmund Hillary, Ed Viesturs), athletes (Roger Federer and Andy Roddick, car driver Sir Jackie Stewart, skier Hermann Maier, golfer Jack William Nicklaus) or great artists of the world (Italian mezzo Cecilia Bartoli, Eric Clapton, Placido Domingo), have been or are today Rolex ambassadors.

Under the slogan “Rolex meets Swatch”, their new watches are in great demand, and the piece de resistance is the model Solo Tempo. Everyone talks about the new white ceramic jewel.

Men’s Rolex Presidents

Men’s Rolex Datejusts

It’s so stylish that already found a place on the wrist of celebrities like Uma Thurman or Charlize Theron.

Whether they’re athletes or actors, all international celebrities are passionate – at least occasionally – by watches. For these watches confirm their status. And this, in a practical manner, decorating their wrists and filling their accounts. This is why Federer is a Rolex ambassador.

Being in a short visit in the U.S., Gordon Ramsay went with David Beckham at a basketball game. Passionate about sports, they bought tickets in the first row. At one point, the two have completely forgotten about the match and began to examine each other watches. If David Beckham was wearing a $10,000 Rolex, Gordon Ramsay wear the same brand, but more expensive: €15,000. Because Beckham couldn’t believe his watch is cheaper than Ramsay’s, asked his friend to give him the €15,000 Rolex, so he could study it closely. Because he didn’t want Beckham to feel strange, he gave him his watch as a present but David turned down the offer.

To demonstrate their new status-quo, some people feel the need to buy a Rolex. And a Porsche. And a Brioni. Or Picasso … or nowadays, a Damien Hirst.

Ladies’ Rolex Presidents

Ladies’ Rolex Datejusts

Much more nilly than willy, Rolex has become a passport that guarantees acceptance in certain circles or, in some cases, an amulet that helps beginners to feel they belong in certain segments of society, just like a password.

This situation, however, was not asked by Rolex, which is one of the more restrained, quiet and serious haute horlogerie brands.

While many other top watch brands use advertising and marketing stunts to promote their watches and their managers generally have just one more step and turn in Richard Branson from this perspective, Rolex officials don’t speak, don’t promote, they stay away from stars and fashionable blings.

Rolex silently produces their watches which are almost unchanged in the last hundred years, focusing on mechanisms, on models that can be considered truly professional tools for activities such as deep-sea diving, aviation, climbing and scientific experiments.

Halle Berry: “I wear my guy’s jewelry, like his Rolex watch. You feel nice knowing it’s his.”

Rolex Hotness: Kim Kardashian

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