Angelina Jolie is the new face of the brand Louis Vuitton. The first ad was released on Monday.
Angelina was photographed by Annie Leibovitz and unveiled by WWD.
Jolie participates in a campaign called “Core Values”. She was photographed on a boat in Cambodia, wearing her own clothes, with no makeup and her own Alto bag, designed by the famous French label.
“People are not used to seeing Angelina in this situation,” Vuitton’s executive vice president Pietro Beccari said. “I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand. This campaign is about a very special person and a very special journey.”
Jolie adopted her son Maddox in Cambodia. The actress and her partner Brad Pitt have also established a foundation in the Asian country.
Bono is another celebrity who took part in the same Luis Vuitton campaign. Madonna, Jennifer Lopez and Scarlett Johansson have also collaborated with the brand.
Angelina and Brad Pitt have recently donated $ 500,000 for the victims in Joplin.